Free Template

Web Design Proposal Template: Win More Design Projects

A proven web design proposal template that helps designers and agencies close $5,000-$50,000+ projects.

A great web design portfolio gets you in the door. A great proposal closes the deal.

This template is used by designers and agencies to win projects from $5,000 website refreshes to $50,000+ custom builds.

Web Design Proposal Template

[Your Agency/Name Logo]

Website Design Proposal

Prepared for:

[Client Company]

Prepared by:

[Your Name/Agency]

Date:

[Date]

Valid until:

[Date + 21 days]

Project Overview

[Client Company] needs a new website that [primary goal: converts visitors, builds credibility, generates leads, showcases work, etc.].

Based on our discovery call, you're looking for:

[Goal 1]
[Goal 2]
[Goal 3]

This proposal outlines a website design project that will deliver [primary outcome].

Current Situation

What's Working

[Something positive about their current presence]
[Another positive element]

Opportunities for Improvement

[Issue 1: e.g., "Outdated design creates a poor first impression"]
[Issue 2: e.g., "Not mobile-optimized (65% of traffic is mobile)"]
[Issue 3: e.g., "No clear calls-to-action"]
[Issue 4: e.g., "Slow page load times hurting SEO"]

Impact

Your current website is [specific problem: losing potential customers, hurting credibility, ranking poorly, etc.]. Based on industry benchmarks, an improved website could [specific benefit: increase conversions by X%, generate X more leads, etc.].

Proposed Solution

The Website

A modern, responsive website designed to [achieve primary goal].

Key Features:

Mobile-first responsive design
[X] custom-designed pages
Clear user journey and calls-to-action
SEO-friendly structure
Fast loading speeds
[CMS platform] for easy updates
[Any specific features discussed]

Pages Included

Page	Purpose
Home	First impression, key value proposition
About	Build trust and credibility
Services/Products	Showcase offerings
[Page 4]	[Purpose]
[Page 5]	[Purpose]
Contact	Convert visitors to inquiries

Functionality

Contact form with email notifications
Mobile-responsive design
Basic SEO setup
Google Analytics integration
Social media links
[Any additional features]

Design Approach

Phase 1: Discovery (Week 1)

Kickoff meeting
Competitor analysis
Brand review
Content inventory
Sitemap creation

Deliverable: Project brief and sitemap

Phase 2: Design (Weeks 2-3)

Wireframes for key pages
Visual design concepts
[X] rounds of revisions
Final design approval

Deliverable: Approved visual designs

Phase 3: Development (Weeks 4-5)

Build on [platform: WordPress/Webflow/Squarespace/custom]
Responsive implementation
CMS setup and configuration
Form and integration setup

Deliverable: Staging site for review

Phase 4: Launch (Week 6)

Content migration/population
Cross-browser testing
Performance optimization
Final review and approval
Go live!

Deliverable: Live website

Post-Launch Support

[X] days bug fixes
[X] hours of minor updates
Training on CMS usage

Timeline

Phase	Duration	Completion
Discovery	1 week	[Date]
Design	2 weeks	[Date]
Development	2 weeks	[Date]
Launch	1 week	[Date]
Total	6 weeks	[Date]

Timeline begins upon deposit payment and assumes client feedback within 2 business days at each review point.

Investment

Option A: Complete Website Package

Item	Details	Price
Discovery & Strategy	Kickoff, research, sitemap	$X,XXX
Design	Wireframes, visual design, revisions	$X,XXX
Development	Build, CMS, testing	$X,XXX
Launch Support	Migration, launch, training	$XXX
Total		$X,XXX

Option B: Design + Development Only

Item	Details	Price
Design	Based on your provided brief	$X,XXX
Development	Build, CMS, testing	$X,XXX
Total		$X,XXX

Add-On Services

Service	Price
Additional pages	$XXX each
E-commerce setup	$X,XXX
Custom animations	$XXX
Blog setup	$XXX
Ongoing maintenance	$XXX/month
SEO optimization	$X,XXX
Copywriting	$XXX/page

What's Included vs. Not Included

Included

Custom design (not a template)
Responsive/mobile design
[X] pages
Basic SEO setup
Contact form
CMS for self-editing
[X] rounds of design revisions
[X] days post-launch support
Training video/session

Not Included (Available Separately)

Copywriting (assumes client provides)
Photography/stock images
Logo design
Hosting fees
Domain registration
Ongoing maintenance
Additional pages beyond scope

Payment Terms

50% deposit to begin: $X,XXX (due upon acceptance)

50% upon completion: $X,XXX (due before launch)

Payment accepted via credit card or bank transfer.

Portfolio: Similar Projects

[Project 1 Name]

Industry: [Industry]

Challenge: [Similar challenge to this client]

Result: [Measurable outcome if possible]

[Link to live site or case study]

[Project 2 Name]

Industry: [Industry]

Challenge: [Similar challenge]

Result: [Outcome]

[Link]

Why Work With [Your Agency/Name]

[X] websites designed and launched
[X] years of experience
Expertise in [relevant specialty]
[Notable credential or client]

"[Testimonial about results and working relationship]"

— [Name, Company]

Frequently Asked Questions

What if I need more pages later?

Additional pages can be added at $XXX each, either during or after the project.

Who provides the content?

We'll need all text and images from you, though we offer copywriting and stock photo sourcing as add-ons.

What about hosting?

We recommend [hosting provider]. Costs approximately $XX/month. We can set this up for you.

Can I edit the site myself?

Yes! We build on [CMS], which makes it easy to update text, images, and add blog posts. We include training.

What if I need changes after launch?

The project includes [X] days of bug fixes. Additional changes can be done hourly or via a maintenance retainer.

Next Steps

Review this proposal and let me know any questions
Sign the proposal below to accept
Submit the 50% deposit
Complete the project kickoff questionnaire (we'll send)
Schedule kickoff call within one week

Acceptance

By signing below, you accept this proposal and authorize [Your Agency/Name] to begin the project.

Agreed:

Signature:

_________________________

Name:

_________________________

Company:

_________________________

Date:

_________________________

Web Design Proposal Tips

Show You Understand Their Business

Don't just describe what you'll build—explain why. Connect design decisions to their business goals.

Bad:

"We'll design a modern homepage."

Good:

"Your homepage will immediately communicate your value proposition and guide visitors toward requesting a quote—your primary conversion goal."

Be Specific About Deliverables

"Web design" means different things to different people. Define:

Number of pages
Number of concepts
Number of revision rounds
What platforms/browsers
What's included vs. extra

Address Common Concerns

Clients worry about:

Going over budget →Fixed pricing with clear scope
Endless timelines →Specific milestones with dates
Not being able to update →CMS training included
Post-launch problems →Support period included

Include Social Proof

Show similar projects you've completed. Case studies with measurable results are best. At minimum, include screenshots and testimonials.

Create Better Web Design Proposals

Stop losing projects to agencies with slicker proposals.

OpenProposal helps designers:

Create impressive proposals fast
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Collect deposits on acceptance
Track client engagement
Win more projects

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Last updated: January 2026